Curriculum of the IP School

Curriculum of the School of Intellectual Property Rights in 2022/2023.

Subject	Description
Introduction to the principles and sources of intellectual property and new technologies law Dr Arkadiusz Michalak Legal Counsel/ Patent AttorneyDr Arkadiusz Michalak, Commercial Law and Intellectual Property Law Office	The notion of intellectual property rights, sources of law, including EU law and international agreements, e.g. Paris Convention, TRIPS Agreement, basic IP principles, including the principles of application of international agreements (assimilation principle, most-favoured nation principle, etc.), third generation of IP rights, personal data, e-privacy, IP rights in digital environment, artificial intelligence and IP, new trends and problems, importance of IP in business, principles of examination of IP rights as part of due diligence of companies, basic sources of information on IP, including databases of Patent Offices and international organisations, e.g. WIPO and EUIPO, and the rules of using them; associations of IP lawyers in Poland and abroad and their role in the development of IP practices.

COPYRIGHT
General copyright principles Dr Konrad Gliściński Jagiellonian Centre of Innovation	Introduction to the basic sources of copyright: Polish and European law, international agreements, basic copyright principles, e.g. principle of creativity, notion of the field of use, permitted use, etc. Wording of copyright agreements, including ones with advertising agencies, publishing agreements, analysis of clauses and provisions found in copyright agreements.
Copyright on the Internet Dr Konrad Gliściński Jagiellonian Centre of Innovation	Regulations on copyright on the Internet, EU initiatives with regard to regulations on copyright on the Internet, directive on copyright on the single digital market – current state of works; problem of the origin of work, exchange of files in the peer-to-peer programmes, link building, blocking access to works by Internet platforms; act on the provision of services by electronic means; monitoring of contents, Internet search engines and content aggregators in the context of copyright.
Combating infringement of copyright Maciej Kubiak Attorney at Law, Partner SKP Ślusarek, Kubiak & Pieczyk	Infringement of proprietary copyright and moral rights, procedural aspects of copyright protection, types of claims, assertion of claims in civil proceedings, information claims, types of crimes related to the infringement of copyright, criminal-law methods of combating infringements, persons bearing criminal liability, associations protecting copyright in Poland and cooperation with them, customs-related classes.
IP transfer and licence agreements Dr Arkadiusz Michalak Legal Counsel/ Patent Attorney Dr Arkadiusz Michalak, Commercial Law and Intellectual Property Law Office	Transfer of intellectual property rights; licences; transfer of rights to employee’s works; employee’s inventions and inventions made to order, types of licences; transfer of industrial property rights and entries to the register; contractual clauses; fields of use; transfer of rights and a contract for specific work; remuneration for the transfer of rights or granting of licence.

IT system implementation agreements Anna Kobylańska Attorney at Law Kobylańska Lewoszewski Mednis	Types of agreements and rights to use IT systems, practical issues related to vital elements of implementation agreements, implementation agreements in the context of licence agreements and maintenance agreements, principles of contract negotiations.

Copyright and social media Dr Aleksandra Sewerynik Legal Counsel Hasik, Rheims and Partners	Rights to contents published on social media platforms, principles of posting contents on social media platforms, e.g. photos on fan pages, use of works available on social media platforms, permitted private use, whether a FB post is subject to copyright protection, regulations of social media platforms, right to quote. Image and privacy protection on social media platforms.
Computer games and trade in virtual goods Dr Marcin Balicki Attorney at Law Studnicki, Płeszka, Ćwiąkalski, Górski	Video game – intellectual property + box; choice between own and licensed IP; title of the game as trademark; agreements with collaborators and role of the game producer; types of intellectual property in the process of game development; publishing agreement; trade in virtual goods; loot boxes and gambling; use of third-party materials in the scenography and marketing of the game; cloning games and other intellectual property disputes in the video games industry.
E-COMMERCE
Services provided by electronic means and Internet portals Maciej Dudek Legal Counsel SKP Ślusarek, Kubiak & Pieczyk	Definition of provision of services by electronic means and directions of future changes, presentation of solutions applicable in other countries, obligations of the service provider, commercial information, spamming, online conclusion of agreements, exclusion of liability of entities for the provision of services by electronic means (mere conduit, caching, hosting), protection of personal data and privacy of the client in relation to the provision of services by electronic means, criminal liability, Internet portals, legal bases of operation, copyright status, regulations and relations with users.
INDUSTRIAL PROPERTY LAW
Patent law Dr Arkadiusz Michalak Legal Counsel/ Patent Attorney Dr Arkadiusz Michalak, Commercial Law and Intellectual Property Law Office	Sources of patent law and perspectives for its development, notion and types of inventions and patents; basic principles of protection, exclusions from protection; European patent, PCT procedure, proceedings before the Patent Office, scope of patent law; patent claims, patent description and its importance for the protection of patent rights; indirect patent protection, conversion; assertion of claims; criminal law protection, software inventions.
Trademarks and geographical designations Monika Witkowska Patent Attorney, Attorney at Law Kulikowski & Kulikowska	Notion and types of trademarks, collective marks, joint protection marks, guarantee marks, forms of expression of trademarks, word marks, figurative marks, mixed marks, weak marks, strong marks, renown marks, well-known marks, Community trademark and principles of its protection, proceedings before the Patent Office of the Republic of Poland and EUIPO to obtain the right, civil-law and criminal-law protection, principles of assessment of similarity of goods and services within the meaning of the case law of ECJ and Patent Office of the Republic of Poland, preparation of trademark application documentation, international registration at WIPO: basic principles; geographical designations in the Polish and European law; protection procedure and principles; special types of designations for spirits.
Protection of trademarks on the Internet Anna Kobylańska Attorney at Law Kobylańska Lewoszewski Mednis	Forms of infringement of rights to trademarks, examples of infringements, qualification of infringements and modes of protection against infringements, discussion of judgments of foreign courts in this scope, practices of Polish courts, arbitration, assessment of practices on the protection of rights to trademarks on the Internet.

Patent disputes Piotr Dynowski Partner, Legal Counsel Bird & Bird	Characteristics of patent disputes – infringement of patent – issues of jurisdiction in patent cases – strategies for patent disputes – theory of equivalents – role and importance of expert in patent cases – evidence of patent infringement
Protection of industrial designs Dr Arkadiusz Michalak Legal Counsel/ Patent Attorney Dr Arkadiusz Michalak, Commercial Law and Intellectual Property Law Office	Models of industrial design protection – subject of protection – cumulation of protection – copyright protection – protection of registered and non-registered industrial designs – procedure for the application for industrial design – scope of protection – informed user – protection of industrial design in a civil proceedings.
UNFAIR COMPETITION
Combating unfair competition Daniel Hasik Legal Counsel Hasik, Rheims and Partners	Place of the Act on Combating Unfair Competition in the legal system, types of acts of unfair competition and combating them, violation of company secret, unfair or prohibited advertising, advertising of sensitive products, criminal-law protection, procedural issues, including security of claims, analysis of case law in cases of combating unfair competition.
Unfair trade practices Dr Arkadiusz Michalak Legal Counsel/ Patent Attorney Dr Arkadiusz Michalak, Commercial Law and Intellectual Property Law Office	Notion and types of unfair trade practices, practices misleading by action and omission, aggressive trade practices, black list, relations to the Act on Combating Unfair Competition and Antitrust Law, assertion of claims, distribution of the burden of evidence, authorities responsible for the enforcement of the Act.
Advertisement law Maciej Kubiak Attorney at Law, Partner SKP Ślusarek, Kubiak & Pieczyk	Notion of advertisement, sources of law within the scope of advertising, role of the lawyer in the advertising industry, agreements in advertising activities, use of intellectual property in advertising, use of image in advertising, comparative advertising, acts of unfair competition within the scope of advertising, press, Internet, radio and TV advertising.
COURT PROCEEDINGS
Civil proceedings and protection of intellectual property rights Adrianna Pilecka Attorney at Law Kulikowski & Kulikowska	Sources of civil proceedings, including regulations in the industrial property law, copyright and act on the protection of databases, procedural instruments for IP protection, court jurisdiction, structure of the statement of claims, court costs and fees, security of claims, information claims, determination of the size of damage – practical issues, simulation of trial before court, preparation of the statement of claims related to IP by the participants.
Strategies for running litigation Anna Kruszewska Partner, Legal Counsel Hasik, Rheims and Partners	Module containing practical aspects of running IP-related litigation. The classes cover the issues related to the management of litigation: pre-trial analysis and determination of the strategy of conduct, pre-trial actions, preparation of the statement of claims/ reply to the statement of claims, meanders of filing the motion for the security or claim, legitimacy of filing means of appeal, key elements of means of appeal, selected aspects of the enforcement of judgments (including non-substitutable actions). In the course of classes there will also be discussed basic practical aspects related to running litigation, including such factors as image, organisation and financial issues related to participation in civil proceedings.
Administrative and administrative court proceedings in the area of industrial property rights. Monika Witkowska Patent Attorney Kulikowski & Kulikowska	Basic principles of administrative proceedings before the Patent Office, principles of appeals against decisions and rulings of the Patent Office, motion for reconsideration of the case, complaint to the Voivodeship Administrative Court against the decisions and rulings of the Patent Office, cassation appeal to the Supreme Administrative Court, preparation of a draft complaint to the Voivodeship Administrative Court on industrial property rights.
PERSONALITY RIGHTS
Personality rights and their protection Anna Kruszewska Legal Counsel Hasik, Rheims and Partners	Personality rights and their protection – notion and nature of personality rights (privacy, image, honour, reputation); personality rights of legal persons; manners of infringement of personality rights; persons responsible for the infringement; remedies – catalogue of claims; statement of claims for the protection of personality rights; security for claims; commercialisation of personality rights (right to publicity); trade in rights related to image, voice or name.
PERSONAL DATA
Personal data Anna Kobylańska Attorney at Law Kobylańska Lewoszewski Mednis	Notion of personal data, processing, controller. Explanation of basic principles of personal data protection. Reform of data protection – General Data Protection Regulation (GDPR). Legal basis for the processing of personal data, information obligation. Entrusting data protection and agreements with the processors. Creation of registers of processing activities. Accountability required by the provisions of GDPR. Monitoring and reporting data breaches. Liability for personal data breach. Principles of transfer of data to third parties.
Implementation of GDPR in an enterprise. Agnieszka Mencel Attorney at Law Associate General Counsel at McKinsey & Company, Digital and Analytics	Audit – principles and methodology of conduct, identification of stages and processes of personal data processing; examination of systems used for personal data processing; audit report, recommendations, preparation of relevant documentation, personal data protection policy, IT system management manual, register of processing activities, clauses, consents, cookies.
PHARMACEUTICAL LAW
Pharmaceutical law and registration of drugs Magda Siara-Żak Legal Counsel Legal Director for Poland and Baltics Medical Devices Group Johnson & Johnson Poland Sp. z o.o.	Basic notions and legal structures of pharmaceutical law; marketing of medicinal products; clinical trials of medicinal products; production and import of medicinal products; advertising of medicinal products; trade in medicinal products; chemists’ shops, control authorities, State Pharmaceutical Inspection, registration of drugs.
Food law and dietary supplements Paweł Gutowski Attorney at Law, Partner Siemiński Gutowski	Basic notions of the food law, marketing of dietary supplements, drug and dietary supplement – case law, labelling of foodstuffs, nutrition and health claims, presentation and advertising of foodstuffs/ dietary supplements with consideration given to the practices of sanitary inspection authorities, novel food.
IP IN THE CASE LAW
Patrycja Cydejko-Stachowiak Legal Counsel Review of the current case law in IP cases	Analysis of judgments of Polish courts and the European Court of Justice in key current cases related to copyright, trademarks, patents, utility models and industrial designs, and their impact on legal practice.

Protection of renown marks Beata Wojtkowska Patent Attorney Kulikowska & Kulikowski	Notion of renown mark; notion of well-known mark; functions of renown mark; determination of renown of the domestic mark and the European Union mark; importance of renown in the assessment of the risk of confusion; extended protection of renown mark; manifestation of infringement of renown mark before courts, Patent Office and EUIPO; renown of the trademark and renown of the proprietor; protection of renown mark within the meaning of the Act on Combating Unfair Competition.
IP IN BUSINESS
Fashion law	Fashion law – intellectual property in the world of fashion, main areas and problems, auction portals, online stores, franchise as a strategic model of distribution, copyright protection of clothing products, industrial design, renown trademarks, protection of the image of models.
Film law Krzysztof Czyżewski Attorney at Law Czyżewscy Kancelaria Adwokacka s.c. (Czyżewscy Law Office, private partnership)	Film law – notion of producer, stages of film production, development agreement, entities involved in film production, co-production agreement, completion bond, financing, film insurance, pre-release screening, models of acquisition of rights, underlying rights, types of divisions of rights to the film, access to film material, management of rights to the film.
Market of luxury goods and intellectual property law Attorney at Law, dr hab. Marlena Jankowska Augustyn, Prof. of University of Silesia Director of the Centre for Design, Fashion and Advertisement Law, University of Silesia in Katowice	Type of luxury goods and plurality of legal systems regarding their protection, copyright, trademarks, industrial designs as a tool for the protection of luxury goods, famous disputes and case law on the market of luxury goods and IP.

IP and TMT School Festival – joint live meeting of the IP School and IT/TMT School – social meeting *

IP Festival – joint meeting of the IP School and IT/TMT School, conference, negotiation tournament, games, meetings with employers, presentation of IP management programmes, and many other attractions. The programme includes: (a) simultaneous events taking place in several rooms at the same time, (b) block on classic IP and new technologies, (c) negotiation tournament run by our partner law office, (d) academic block – theoretical novelties, (f) presentation of potential employers – partners of the IP Centre – recruitment opportunities and some other surprises.

* Additional classes if there are no pandemic restrictions.

Curriculum of the School of Intellectual Property Rights in 2022/2023.

OUR PARTNERS